Our Services
Connecting companies and investors through transparent, effective communication.
01
Investor Relations
Baystone helps create a wider and more active investor community due to its customized outreach program which includes effective communication strategies and useful feedback. By creating compelling investment messaging, which is clear and concise, we develop a strong investor following thus allowing the company to achieve fair market valuation.
An effective investor relations program creates a consistent, honest, and transparent flow of information to current and potential shareholders. Through a targeted approach towards appropriate investors for a client’s industry and price point, Baystone can maximize the impact of investor facing communication. We have a multiple step approach which improves the perception of the company, exponentially increases the audience following the company, and increases the credibility of the company.
02
IPO Advisory
As a result of our extensive contacts and expertise, we can guide clients through successful IPOs. We engage with our clients to ensure a seamless transition from the beginning of the process until post-IPO. We can assist in introductions and vendor selection, vetting and establishing road shows and investor conferences, and institute marketing and communication protocols.
By helping create an investor friendly website, an investor database, and an entire investor infrastructure including appropriate distribution materials, we can make sure the client is properly positioned to maximize its IPO as efficiently as possible.
While each IPO process is customized, many aspects from previously successful IPOs are repeated to create the largest possible investor pool. Our outreach initiatives carry over to the post-IPO process and often result in follow-on investments and funding
03
Content Creation and Development of Marketing Materials
Baystone helps with both the initial creation and/or editing of prior materials to make certain they are clear, concise, easily understood and their impact is maximized with the investing audience.
We help create masterfully crafted press releases, executive summaries, fact sheets, investor presentations, competitive analysis, shareholder letters, media outreach, and additional investor required information. This information will realistically and successfully communicate the company’s progress and expectations.
The goal is to consistently and accurately convey the ascending direction of the client and the tailwinds that will drive future growth. In short, we aid in making sure that previous and ongoing success is communicated properly so that interested investors fully understand how the company is improving and what the appropriate fair value for the client might be.
04
Investor Outreach
The most important part of any investor relations program is partnering lucid, pertinent information with proper distribution to a targeted audience. Baystone’s proprietary network creates a large active audience following the developments of our clients.
Our differentiators include:
- Proper mix of retail and institutional investors
- Targeting of receptive investors that are comfortable with a client’s price point and industry
- Proactive one-on-one contact with financial professionals across dozens of different firms
- Expanding shareholder audience and interest at a measurable and noticeable rate
- Holding regular conference calls, webcasts, analyst days and public road shows
- Utilizing Baystone-owned podcasts that have international distribution
- Providing feedback to strengthen investor messaging and allow the client to potentially make adjustments
- Individually following up with every investor inquiry
- Proven ROI metrics and above average market returns
05
PR Campaign Strategy
Our strategies engage with the right message distributed through the proper channels. This includes several forms of print and digital media. Proper PR includes blogging, business and trade shows, industry publications, and newsletters.
PR is about building investor credibility and trust by creating and maintaining a positive public image. It involves streamlined and targeted communication strategies aimed at enhancing visibility, building a compelling reputation, and sometimes doing damage control. Through a variety of diverse set of tools, we enhance your reputation.
By not only concentrating on investors but also a broader audience, we help cultivate public perception and address public concerns. Baystone seeks to create an upbeat narrative around the company and promote products and services. PR can help amplify the investor relations message. Effective collaboration between the two can enhance the client’s image and performance.
06
Corporate Communication and Messaging
At the core of what we do is proper communication and messaging. It is the key to any successful IR program. Maintaining consistency across the client’s press releases, its website and its social media platforms is critical. Our proven method utilizes created investor content so that ongoing progress is communicated consistently and timely in a manner easily understood by investors and potential investors. It is extremely important that investors appreciate the past and current milestones of the company but also realistic future expectations.
By utilizing strategic communication, a company can shape how it is perceived by the market. This includes consistent information being relayed through corporate releases, interviews, media articles, calls, and social media posts. In addition to financial performance and growth strategies, it can include broader messaging about corporate values, innovation, and social responsibility.
A proper communication campaign will be unambiguous and not misleading. The goal of all messaging is to gain long-term investors by building trust and credibility via accurate information.
07
Media Outreach
Baystone’s media contacts will make certain your company gets suitable content distributed through various media channels including digital media. Our company will manage your media messaging and relationships. Through key interviews and stories, we will help build your reputation.
Our aim is to get your news in front of the right journalists and outlets. Baystone will create a top tier media strategy blending PR, IR, media engagement, and digital marketing. We will also provide clients with media monitoring and analytics to help track media mentions and sentiment.
By crafting a clear messaging strategy and building relationships with key journalists in the financial sector or your industry we can maximize your following.
08
Interviews and Podcasts
By utilizing multiple interviews through a variety of mediums we can help reinforce the client’s narrative and vision. Well-timed and well-executed interviews can sway investor sentiment substantially.
Interviews offer clients the time to explain their company, its growth strategies, and its competitive advantages. Through interviews you attract loyal shareholders and customers.
Our propriety podcast allows companies to build investor awareness, while also updating current shareholders through exclusive CEO interviews. All interviews are posted to the Baystone Group website, as well as YouTube & Twitter, while audio dissemination is also available to platforms including Spotify, TuneIn, Apple Podcasts, iHeart Radio, Google News, AudioBoom, and more. A press release is included with each podcast interview for increased exposure and is distributed to outlets like Yahoo Finance, OTC Markets, Nasdaq.com, CNN Money, Bloomberg, MarketWatch, and more.
This exclusive podcast interview gives you the choice of audio or video format which can be shared with your investors. Each podcast interview is paired with a professionally written press release, including full North American distribution. Guests will have full approval rights and review of all audio, video, and written content. Our team can create social media content for platforms including YouTube, Twitter, and Stocktwits, while promoting your podcast appearances and press releases each week.
We are committed to building long-term value for our shareholders
At Baystone Group, we believe growth is built on trust. Our Investor Relations team is here to keep shareholders, partners, and the investment community connected with our vision, performance, and progress. Through clear communication and timely updates, we make it easy to stay informed and share in our journey forward.